Why Broad Outreach Fails in Crypto Payments

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Most outbound playbooks in crypto payments hit the same wall:

• Overly broad targeting — luxury retail, real estate, and manufacturing accounts that will never adopt crypto.
• Price-driven messaging — “30% cheaper than your provider” sounds good, but switching costs and compliance risks outweigh tiny savings.
• Competitor overlap — campaigns going to direct rivals like Fortris, SatoshiPay, or goSettle, who already have in-house rails.
• Low personalization — generic cold emails that don’t match a company’s actual pain.

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The result: wasted sends, GDPR complaints, and very few qualified leads.

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Finding High-Intent Crypto Companies

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To break this pattern, INXY used Crona to expand and refine its lead pool:

• Mass scraping: pulled thousands of companies from directories, websites, and marketplaces.
• Crypto intent scoring: classified each company based on how it interacts with crypto — accepting payments, paying employees, NFT activity, mining, or treasury holdings.
• Segmentation: grouped results into actionable clusters — fintech platforms, creator economies, SaaS with global payouts, marketplaces, gaming, and EdTech.

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Instead of “every company on LinkedIn,” INXY now had a structured dataset of crypto-relevant leads.

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🔧 How to Do It With Crona (Step-by-Step)

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TBD

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Why Segmentation Beats Discounts

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Before segmentation, outreach leaned on discounts.

After segmentation, outreach leaned on pain-specific value:

• Creator platforms: “fast USDT payouts for artists and streamers.”
• Marketplaces: “better crypto checkout conversion with instant fiat settlement.”
• EdTech/SaaS: “batch payments to 2,500+ contractors through CSV or API.”

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This shift turned outreach from irrelevant spam into relevant offers.

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Results Achieved

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📊 After switching to intent-driven targeting:

• Higher share of ICPs (fintech, web3, SaaS, marketplaces).
• More qualified replies per 100 sends.
• Fewer GDPR complaints and bounces thanks to clean lists and relevant hooks.

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Takeaway

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In crypto payments, price isn’t the hook.

What converts is compliance, coverage, and operational simplicity — delivered to the right ICP.

With Crona, INXY turned a noisy market into a clean, segmented pipeline and scaled outreach without wasted effort.

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Try Crona Yourself

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👉 Use the Crypto Companies preset to launch your own campaign in minutes.

Or build a fully customized workflow — scrape, score, segment, and send — all in one platform.