How a Fintech Platform Collected Data and Closed 32 Crypto Leads with Crona

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Breaking into the crypto niche isn’t easy.

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Decision-makers at exchanges and wallets are hard to reach, their inboxes are flooded, and traditional tools rarely cover the right sources.

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That’s the challenge our client SquareFi faced. Their product is a powerful platform for businesses: branded cards, multi-currency accounts, and seamless integration with cryptocurrencies. The goal? Find enterprise crypto clients — from exchanges to wallet providers.

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With Crona, we built a multi-layered outbound funnel that delivered results fast:

👉 32 leads, including deals with large companies and enterprise-level clients.

Here’s how we did it step by step.

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1. Data Collection with Crona

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Traditional B2B tools (Apollo, Sales Navigator) only cover part of the crypto ecosystem. To get real traction, we used Crona’s scraping and enrichment features to collect data from the sources where crypto companies actually live.

• Conference apps (ICE Barcelona, SIGMA, Affiliate World) → Crona automated parsing of attendee lists and exhibitor catalogs. Result: 10 meetings booked in just 2 days.
• Niche websites (BestChange, crypto listing sites, industry directories) → Crona scrapers pulled company data directly.
• Telegram parsing → Many exchanges run operations on Telegram. With Crona, we converted listings from BestChange and similar sites into Telegram usernames, building a new contact channel competitors weren’t touching.
• Website crawlers → Crona agents scraped company websites for contact details missing from databases.
• Waterfall enrichment → Crona validated and enriched contacts with verified emails, phones, and social links.

👉 With Crona, SquareFi went beyond generic databases, tapping into hidden crypto segments that standard tools can’t reach.

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2. Smart Segmentation and Targeting

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We used Crona’s enrichment and filters to split data by company type and decision-maker role:

• Crypto exchanges → outreach via Telegram + LinkedIn.
• Wallet providers → outreach via events + email.
• Enterprise fintechs → personalized LinkedIn and email flows.

Each segment had a different message:

• For exchanges → “Faster integration and compliance for your clients.”
• For wallets → “Expand your service with branded cards and multi-currency accounts.”
• For enterprise fintechs → “Simplify cross-border operations with one unified platform.”

👉 Segmentation meant each sequence spoke directly to the target’s pain point.

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3. Multi-Channel Outreach

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With Crona, we automated campaigns across multiple channels in parallel:

• Email → validated and enriched through Crona waterfall enrichment.
• LinkedIn → structured outreach to decision-makers.
• Telegram → converted crypto directory listings into usernames and messaged directly.
• Conference apps → automated outreach before and during events to lock in meetings.

👉 Crona pipelines allowed us to centralize all channels while keeping data validated and synced.

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4. AI-Driven Personalization

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Crypto is global. That means outreach needs to match the language and context of the lead.

Crona’s AI tools automatically:

• Cleaned and translated names.
• Detected language and adjusted outreach copy accordingly.
• Personalized messages with company context scraped during collection.

👉 This level of personalization made outreach feel natural — even across multiple geographies.

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Results

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Across all campaigns powered by Crona:

• → 32 leads generated
• → 10 meetings booked in 2 days via conference outreach
• → Deals signed with large crypto enterprises

The key wasn’t luck. It was structured data collection + multi-channel execution.

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Key Takeaways for Fintech and Crypto Sales

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• Look where your customers live. For crypto, that means Telegram groups, conference apps, and niche listing sites — not just LinkedIn.
• Automate what you can. Crona scrapers, enrichment, and AI personalization reduce manual work and expand coverage.
• Adapt to the niche. Crypto has its own communication culture. Outreach must match it.

✍️ At Crona, we’ve built pipelines like this for fintech, SaaS, and crypto companies — helping them collect hidden data, validate it, and convert it into leads.

📩 Want to see how Crona can help your team win in complex verticals? Let’s talk.

📚 Explore more case studies to see how Crona powers outbound systems that scale.

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